Résumé for Chris M. Rothwell
HIGHLIGHTS OF QUALIFICATIONS
• Creative, positive attitude, quick learner, with excellent writing and communication skills.
• Proficient with Google, Yahoo and MSN Search Marketing Platforms.
• Great team player as well as self-starter.
Honors and Awards:
• Gartner & 1to1 Media Customer Awards - Marketing Optimization Gold Medal - Research in Motion with Covario
• Google AdWords Certified Professional
• Dean's List (2001 - 2003) California Lutheran University
• 2008 AAF Ad2 Communications Program of the Year
PROFESSIONAL EXPERIENCE
Search Marketing Skills:
• Managed multi-million dollar, award winning paid search (PPC) campaigns.
• Implemented Search Engine Marketing strategies for a wide range of clients to optimize Return on Investment.
• Extensive use and knowledge of Search Engines and Search Engine Optimization.
• Developed in-house SEO/PPC marketing strategies from the ground up.
Online Marketing Skills:
• Established best practices for Search Engine Optimization and Online Marketing practices.
• Initiated Web Analytics to produce web site statistics for reporting and testing purposes.
• Utilized Social Media Marketing and Optimization to increase brand awareness and web presence.
• Designed and launched collateral and creative for E-mail Marketing campaigns.
Additional Skills:
• Created reports and presentations with Excel, Omniture SiteCatalyst / SearchCenter, WebTrends Analytics, HBX and others.
• Proficient with video editing programs such as Adobe Premiere and Adobe After-Effects.
• Demonstrated fluency with Adobe Photoshop, Adobe Illustrator, Macromedia Dreamweaver and Macromedia Fireworks.
• Ad 2 San Diego Board Member, December 2006 - January 2009, Communications Chair and Programs Co-Chair.
EDUCATION
B.A. in Multimedia with an emphasis in Graphic Design and Web Design.
May 2003. California Lutheran University, Thousand Oaks, CA
Dean's List 2001 - 2003
A.A. in Graphic Design.
May 2001. Irvine Valley College, Irvine, CA
EMPLOYMENT HISTORY:
Covario, Inc., San Diego, CA & London, UK July 2008 - Present
Search Marketing Manager
Newland Communities, San Diego, CA August 2006 – March 2008
Online Marketing Manager, SEO/SEM
Aviatech LLC, San Diego, CA September 2005 – June 2006
Search Engine Marketing Specialist
SportsGiant LLC, Carlsbad, CA June 2003 – July 2004
Lead Graphic Designer